According to Twitter documentation, ads will be shown to Twitter users who meet any of these conditions: have made a tweet with this keyword who have interacted with a tweet that has this keyword or who have done a search that contains this keyword. All this that I have explained to you can be extrapolated to other use cases. The idea is simple: if we are clear with what “hashtags” or keywords our target audience is tweeting with, then we can reach them through this segmentation method on Twitter.
Allows you to reach the followers of a Twitter user Twitter advertising allows ads to be displayed to followers of a Twitter account (user) . brutal, right? Sometimes I find it hard to believe that this is possible; Other PPC platforms such as Facebook, for example, do not C Level Executive List allow you to segment the followers of a Facebook account, but on Twitter it is possible. You see that in this puzzle of PPC platforms you have to take advantage of the best of each platform.
Well, what applications does this functionality have? One that I think is very natural and useful for good B2B marketing is to segment Twitter accounts of reference associations of the sector or industry that we are targeting . Each industry or sector usually has one or several important associations, in which most companies want to be part, are members, or are affiliated in some way.