Since Google and YouTube take advantage of semantic search, you should focus on keywords that relate to a specific “query,” or a question someone is trying to answer, like how to cut a fennel bulb. With Tube Buddy we can see that “how to cut a fennel bulb” is a good keyword to target because it is specific, not too competitive, and has enough search volume to make it worth targeting. That means you can plan a video tutorial on cutting fennel and you’ll have a decent chance of ranking your video in related keyword searches. 2. Make sure the content is relevant and rich in the keywords you have selected.
When you search for “How to cut a fennel bulb”, you get videos like this: Surprisingly, it’s about how to cut fennel, with a title and description that include the keywords. This is crucial, because you can upload an SRT file of your script along with your video to make it easier for YouTube to understand your video content. (More on that in step 8.) 3. Name your file Google Fax Lists uses all available information to assess what a video is about. This includes the file name. Before uploading, make sure to put your main keyword in the file name. Instead of using "final-4-master, try something like "like-cut-fennel Create a title with your keywords (but make it sound weird or boring.
This is just a small piece of the puzzle, so don’t let your SEO strategy start and end with putting your keyword in the title. But it does help. Integrate your keyword organically and make sure your title is under 70 characters and accurately describes the video. So “The Art and Science of Preparing Bulbous Vegetables Through the Lens of Millennial Ennui in 21st Century America” might not be the best title for our example of how to cut fennel. 5. Write an attractive description Too often, brands underuse the YouTube description field. This space is an opportunity to tell your audience and YouTube what your video is about and provide links to your website as a call to action (insert a link to your website.