In addition, since our Buyer Persona will make a purchase for the company, we must be very clear about what relationship it has with the company. Is it the CEO and therefore the one who makes the decision? Or, for example, our Buyer Persona is a middle position and he is not the one who makes the decision? You can’t move forward without your Buyer Persona. B2B Buyer Persona Template 3. Define the actions you will do in each phase of the Buyer Journey When you know who your Buyer Persona is and how it behaves, you have to see what the process is like to make a purchase.
The questions you should ask yourself are: How does he discover his needs? How and where do you get information to resolve your doubts and your goals? How do you investigate? How do you like to get in touch with companies? All this is the B2B Email List Buyer Journey , that is, the path of the buyer. If we define very well the steps that our Buyer Persona takes in the purchase process, we can then influence it much more effectively and apply the Inbound Funnel and the actions for each phase of the purchase. You see, everything is very organized so that, when we start to carry out actions, they are aimed at very clear objectives and focused on the people who really interest us.
Start creating specialized content. One of the key parts of a Digital Marketing Plan for an industrial B2B company is Content Marketing. Content Marketing is essential so that our Buyer Persona, who still does not know us, finds us. Through a blog , we can differentiate ourselves from the competition but, above all, make them find us. The blog is the gateway to our website . In addition, for B2B companies in the industrial and technological sector where many of the products and services must be explained, this will be essential to be able to convince our Buyer Persona. Finally, the contents position us with keywords that, when searched on Google, make us come out in a higher position.